We'll send password
reset instructions to the
email address.
The future of marketing has already arrived. Videos are the new arrows for your marketing arsenal.
Video marketing is an effective form of establishing communication with your customers. Video, once seen stays for a longer period of time in human memory, as compared to any other marketing medium. It is an amazing way of expressing yourself.
Here are the top 5 reasons to include videos in your marketing arsenal.
Curate creative content, along with a spice of humor to attract more visitors. Video allows you to narrate and build a story around your brand, express your brand motive and improve sales. Include a catchy title to grab your viewers’ attention from the beginning of the video.
Around 76% of businesses say that video provides good ROI for their marketing efforts. Placing appropriate CTA in a video at appropriate times helps in achieving higher ROI.
The content of the video plays an important role in giving a trajectory to ROI and conversions. About 80% of viewers get converted by viewing the first 20 seconds of the video. Ensure that you have to engage as well as relevant content, throughout the video.
Using an explainer video can bring in numerous benefits for your sales. Almost 45% of the video marketers have explainer videos on their home page and out of that 83 % said that their explainer video was quite effective in driving results.
Make use of animated videos to explain difficult concepts or to give a creative and interesting touch to your video ads. Animated videos are a perfect blend of entertainment, nostalgia, and simplicity.
Whether it be Facebook, Twitter, Instagram, Snapchat or any other social media platform, they all are video-friendly. Social media networks support HD video content and people hanging around on social media love watching them.
Talking about social media, “people share emotions not facts through videos”. People over social media share brand videos in their networks, only if they found the content entertaining and that’s why most of the brands are creating an entertaining video to encourage their social shares.
Video helps in increasing the duration of time visitors spend on your website. This increased exposure helps in building brand credibility and trust. It also gives search engines a signal that your brand is trustable.
Make sure that you optimize SEO for your videos. Don’t forget to add backlinks to your website, products, and services. Then leave the rest to your potential customers and encourage their actions.
Conclusion
Having an appropriate video marketing strategy can bring in clear benefits for your campaign and take you ahead of your competitors. Video marketing is all about the emotions you target along with an understanding of human psychology. Creative video advertising spreads like wildfire on the Internet and helps you earn several benefits.
