You may see a lot of videos out there but might not find all of them interesting. One does not find the videos interesting if there is a lack of useful content. To make any sort of impact, you need video content that speaks to your target audience in a way that rings true, and a way they can’t ignore. This is where your video content strategy comes in.

So, here are the 7 actionable steps to get more eyes on your videos:

1. Get Some Video SEO Strategy

SEO is just for blogs but it’s important for videos too. Because now YouTube has also become one of the main search engines where people use to explore many video contents. Without video SEO for business, your videos will not rank as high on YouTube, Google, and similar search engines. If nobody can find your content, then you certainly won’t experience any conversions.

Here are a few keys to video SEO-

• Use catchy title & thumbnail
• Add keyword to description
• Use tags properly

2. Explain About Video

Before watching any video, the audience looks for the about info. They will continue watching the video only if they find the provided information useful to them. Your title and description must explain what’s the videos actually about. You can also write an accurate & informative synopsis and try transcribing your video.

3. Use Proof & Stats

If you want more conversion, using beneficial social proof or stats may help you. It will also build trust and credibility between yourself and your audience. Study shows that 50% of customers find customer testimonial videos useful. For making it useful you can show likes, votes, views, comments and such to showcase how other people find your video content informative and valuable.

4. Optimize Your Videos

After you inspire the audience to watch your video, you need to optimize it for more conversion. You can do it by –

• Including a compelling call-to-action
• Defining the best publishing time
• Offering Incentives
• Providing emails and contact forms
• Creating simple & short videos
• Saying thank you at the end of the video

5. Choose Your Distribution Outlets

Finding the right distribution channel is very important to deliver your content to the perfect audience and get more engagement. You can it very smarty by –

• Using your video on your website
• Uploading your video to YouTube and Vimeo
• Sharing your video directly on Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest
• Introducing your video presentations on SlideShare
• Embedding your video directly in your emails

6. Maximize Your Reach

After getting your campaign ready, you want to get the maximum impact out of it. For this, you can include the following plan in your video marketing strategy.

Try to ask viewers’ opinions and respond to all comments that are posted under the video

Target your audience through Facebook and YouTube advertising

7. Analyze Your Video Performance

Without proper analytics, you can’t get success in your video marketing campaign. If you create a lot of videos, you should measure your investments in video marketing campaigns and make deliberate decisions to improve them.

Use YouTube Analytics and Google Analytics to keep track of video performance and learn more about views, traffic sources, total watch time, and find your most popular videos.

A right content plan is extremely necessary to create an engaging video. Use the above strategies and create compelling videos.